TAG Heuer Expands eTitle Authentication Services to Authorized Dealers.

Trusted.com eTitles empower participating Authorized Dealers to challenge grey market watches
FOR IMMEDIATE RELEASE: Trusted.com, LLC
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Reston, VA, June 30, 2014 —Trusted.com, a provider of authenticity verification and anti-counterfeiting solutions, is pleased to announce that TAG Heuer has elected to roll out Trusted.com eTitle services to participating Authorized Dealers in a two-pronged approach to combat counterfeit and grey market activities and provide an additional layer of reassurance and quality service to customers.

TAG Heuer's efforts come at time when the cost of counterfeit timepieces has started reaching epic proportions. Totaling half a billion dollars, the value of seized imitation watches and jewelry grew by an astounding 169% between 2012 and 2013, significantly more than any other commodity.1 By early fall 2014, Trusted.com eTitles will be offered in more than 80 percent of TAG Heuer Authorized Dealers across the U.S. and Canada providing participating retailers a distinct advantage that differentiates themselves and their merchandise from counterfeit and grey market sellers. Our eTitles will detail the ownership history of the timepieces through the authorized TAG Heuer supply chain and can be verified via our point of sale system or online check authenticity feature prior to purchases; thus, allowing TAG Heuer customers to shop with confidence and proactively avoid counterfeit and non-warrantied timepieces.

At the time of sale, TAG Heuer customers will be able to register ownership of the eTitle for their timepiece, which provides them with a verifiable record of ownership that is transferable if they ever wish to resell. Customers will benefit from a preservation of value of their authentic timepiece and verifiable ownership history to aftermarket sales.

About Trusted.com

Headquartered near Washington D.C., Trusted.com was started by government security specialists who seek to change the way companies and individual consumers alike sell and purchase authentic products.

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