TAG Heuer enlists Trusted.com for Anti-Counterfeiting & Brand Protection.

Trusted.com to Offer eTitles and Authentication Services for TAG Heuer Timepieces

Reston, VA, March 22nd, 2015 —Trusted.com, a provider of authenticity verification and anti-counterfeiting solutions, is pleased to announce that TAG Heuer has selected to offer Trusted.com eTitle services to their customers in an effort to combat counterfeit and grey market activities. TAG Heuer?s efforts come as the cost of counterfeit timepieces has started to reach epic proportions. In 2011, watches/parts were the second most-often seized counterfeit commodity by retail value, commanding a 1236% markup in value- the highest markup among all luxury goods1 - reinforcing the devastating loss for luxury watch manufacturers, not only in sales, but also to a brand?s value and reputation. TAG Heuer will launch the program exclusively in its U.S. Boutiques and Outlet Stores who will utilize Trusted.com?s patented point of sale authentication system to verify purchases of authentic TAG Heuer timepieces. Our eTitles will detail the ownership history of the timepieces through the authorized TAG Heuer supply chain and can be verified via our point of sale system or online check authenticity feature prior to purchases; thus, allowing TAG Heuer boutique and outlet customers to shop with confidence and proactively avoid counterfeit and non-warrantied timepieces.

At the time of sale, TAG Heuer customers will be able to register ownership of the eTitle for their timepiece serving as a verifiable record of ownership that is transferable if they ever wish to resell. This preserves the value of the authentic timepieces and extends the benefits of the verifiable ownership history to aftermarket sales.

About Trusted.com

Headquartered near Washington D.C., Trusted.com was started by government security specialists who seek to change the way companies and individual consumers alike sell and purchase authentic products.

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