TAG Heuer Debuts eTitle Authentication Services in Boutiques.

Trusted.com Certificates of Authenticity Accompany Purchases of TAG Heuer Timepieces

Reston, VA, September 28, 2012 —Trusted.com, a provider of authenticity verification and anti-counterfeiting solutions, is pleased to announce that TAG Heuer has officially launched Trusted.com eTitle services in its fourteen U.S. Boutiques and Outlets. Customers purchasing timepieces from a TAG Heuer Boutique or Outlet will be presented with a Trusted.com eTitle, free-of-charge as an additional layer of reassurance and quality service to customers. TAG Heuer's efforts come as the cost of counterfeit timepieces has started to reach epic proportions. In 2011, watches/parts were the second most-often seized counterfeit commodity by retail value, commanding a 1236% markup in value- the highest markup among all luxury goods1 - reinforcing the devastating loss for luxury watch manufacturers, not only in sales, but also to a brand's value and reputation. Trusted.com eTitles are now offered exclusively through TAG Heuer's U.S. Boutiques and Outlets providing a distinct advantage that differentiates themselves and their merchandise from counterfeit and grey market sellers. The stores utilize Trusted.com's patented point of sale authentication system to verify purchases of authentic TAG Heuer timepieces. Our eTitles detail the ownership history of the timepieces through the authorized TAG Heuer supply chain and can be verified via our point of sale system or online check authenticity feature prior to purchases; thus, allowing TAG Heuer boutique and outlet customers to shop with confidence and proactively avoid counterfeit and non-warrantied timepieces.

At the time of sale, TAG Heuer customers can register ownership of the eTitle for their timepiece serving as a verifiable record of ownership that is transferable if they ever wish to resell. This preserves the value of the authentic timepieces and extends the benefits of the verifiable ownership history to aftermarket sales.

About Trusted.com

Headquartered near Washington D.C., Trusted.com was started by government security specialists who seek to change the way companies and individual consumers alike sell and purchase authentic products.

Have a quick question or comment?

Receive Updates from Trusted