Established in 2008, trusted seeks to revolutionize the way companies across all industries and individual consumers alike purchase authentic items. The flood of counterfeit items into the marketplace has not only adversely affected the manufacturers and retailers but the consumers as well. There has not been a viable solution brought to market that has helped to resolve this growing problem until now. Trusted utilizes a cutting edge authentication solution to help eliminate the flood of counterfeit items and bring TRUST back into the market place. Our mission is to be a global leader in product authentication by providing an efficient and cost-effective solution. Individual consumers, retailers, and manufacturers alike can reap the benefits of selling and reselling quality authenticated products with a better retention of value.

With traditional authentication tools, item authenticity is "guaranteed" through a unique identifier that may or may not be compromised. Individuals seeking authentic items had no way of publicly verifying the item, it's owner history or of being assured at the point of sale that their item is authentic. Countless retailers have been plagued in the media for unknowingly purchasing and selling counterfeit items. Manufacturers, retailers, artists, designers, and even sport figures have all seen a significant decrease in the value of their products as more and more counterfeits fall into the hands of unaware consumers and fans. trusted.com has developed a new business model using a point of sales and web based authentication system to ensure authentic purchases and reduce the cost and time associated with battling counterfeits. Ultimately, trusted.com provides the Trust that we have all been searching for.